The Paris Department Store-building enjoys almost legendary status dating back a century in Budapest as the luxury department store on Andrássy Avenue.
During the socialist regime the building was left unattended and detoriated for 40 years and when Orco Property Group bought the building with the purpose of refurbishing it to its former glory and purpose they choose Decodio to do the marketing on the prooject.
We took on the task by reflecting the grandness of the building by designing a high-end logo which was then cut out by laser in various sales publications, produced in metals. Combining a serie of exclusive pictures with 3d renderings and good copy we captured the spirit of the project - this blended with intensive digital promotion and media coverage
